Mumbai, 24th January 2024: Dassani Brothers, India’s premier designer jewellery brand celebrated for its exquisite
craftsmanship and timeless elegance, proudly unveils its latest collection, Jewels of Harmony, in commemoration of
the 75th Republic Day. Embracing the rich tapestry of Indian culture, individuals attire themselves in ethnic garments
adorned with Indian jewels, creating a splendid festive ensemble that articulates the essence of Indian subculture,
fashion, and sophistication.
Meticulously curated with utmost precision, this collection draws inspiration from the three vibrant hues of the Indian
flag, seamlessly blending traditional elements with contemporary aesthetics. The collection, aptly named, presents an
array of meticulously crafted pieces that mirror the diversity and grace of India. Featuring splendid tricolored gems
and intricately detailed gold ornaments, each piece signifies the impeccable craftsmanship synonymous with Indian
artistry.
Republic Day holds a special place in the hearts of every Indian, symbolising unity, diversity, and freedom. In homage
to this significant occasion, Dassani Brothers proudly introduces a stunning new assortment that reflects the opulent
tapestry of our heritage. This Jewels of Harmony collection encapsulates the spirit of celebration and pride associated
with Republic Day, providing a unique opportunity for individuals to express their patriotism through exquisite and
meaningful jewellery.
The collection draws inspiration from timeless traditions, royalty, and patriotic sensibilities, harmoniously blending
traditional craftsmanship with contemporary design in 18KT gold. Embellished with top-tier uncut diamonds (Polki),
round brilliant cut diamonds, Emerald Mani, Ruby mani, Navratna stones, cultured pearls, and other exquisite
gemstones, the collection comprises of gold necklaces, earrings, and bangles, available on Dassani Brothers’ online
store with personalised options. From intricately detailed pieces inspired by Indian motifs to modern, chic accessories,
it stands as a testament to Dassani Brothers’ commitment to providing jewellery that transcends time.
Commenting on the launch, Sumit Dassani, Partner at Dassani Brothers, said, “Our Jewels of HarmonyCollection is a
tribute to the enduring spirit of our nation. Each meticulously crafted piece embodies the values of Republic Day and
serves as a timeless symbol of style and sophistication. Committed to the ‘Make in India’ initiative, Dassani Brothers
ensures that every piece in the collection is crafted with precision and passion by skilled Indian artisans. Adorned with
intricate details, our traditional gold jewellery pieces reflect the inherent royalty and elegance of our cultural heritage.”
Explore an exclusive array of colours and designs from the collection, available only at www.dassanibrothers.com. For
additional information, connect on Facebook and Instagram. Elevate your style with personalised jewellery pieces
crafted to perfection through special orders.
About Dassani Brothers:
Dassani Brothers is India’s finest designer jewellery brand, specializing in semi-contemporary Jadau heirlooms.
Originally from Bikaner, the brand has over 35 years of legacy since its inception in Mumbai. Over time, they’ve
expanded their manufacturing and wholesaling services and built recognition for themselves in the industry with a list
of esteemed clientele. Their core expertise lies in handcrafted heirloom jewellery such as Uncut, Meena and Polki
encrusted in gold. Dassani Brothers’ semi-contemporary designs come with an assurance certificate and a lifelong
buyback guarantee.
