In a landmark deal, Netflix is entering the world of professional football. The streaming giant secured a three-year agreement with the National Football League (NFL) to broadcast Christmas Day games, starting with the 2024 season.
Doubleheader Kicks Off Partnership
This December 25th, NFL fans with a Netflix subscription will be treated to a special Christmas Day doubleheader. The specific matchups have yet to be announced, but excitement is already building. This innovative partnership marks the NFL’s continued push to expand its reach and cater to a growing audience of digital viewers.
Global Reach for the Gridiron
The agreement extends beyond the 2024 doubleheader. Netflix will hold the rights to stream at least one NFL game on Christmas Day in both 2025 and 2026. This global reach allows the NFL to introduce the excitement of American football to a wider international audience, potentially attracting new fans and boosting league popularity.
Mutually Beneficial Partnership
For Netflix, the deal offers a strategic advantage. Live sports are a proven driver of viewership, and securing exclusive rights to NFL games positions Netflix as a one-stop shop for entertainment, catering to a broader range of interests. The NFL, on the other hand, benefits from Netflix’s expansive subscriber base, reaching millions of potential fans worldwide.
A Touchdown for Entertainment
This groundbreaking collaboration between the NFL and Netflix promises to be a win-win for both parties. Fans gain a convenient and innovative way to enjoy Christmas Day football, while the league and streaming service leverage each other’s strengths to expand their respective audiences. The future of sports broadcasting looks bright, with technology giants like Netflix entering the playing field and offering fans exciting new ways to experience the thrill of the game.
